Digital Media Buyer

Summary

We are looking for an experienced performance marketer to join the growing team at MDLBEAST and play a significant role in driving our next phase of growth. You will plan, execute, and optimize growth experiments across paid channels from awareness to acquisition, to revenue.

    Roles and responsibilities:

• Execute, optimize, and manage social media ad campaigns.

• Accountable for day-to-day operational processes of campaigns including set-up, receipt/development of creative or tags, trafficking, troubleshooting, QA, reporting and campaign optimization.

• Understand pixel implementation on websites for data collection and conversion tracking.

• Conduct A/B testing to refine and improve conversion.

• Help ensure that updates and adjustments in the buying platforms are communicated to team members and be able to understand the implications of these updates & changes.

• Continuously measure and optimize campaign performance toward agreed objectives.

• Have a good understanding of digital marketing performance metrics in order to analyze performance, identify areas for improvement, and justify campaign decisions to MDLBEAST stakeholders.

• Identify target audiences and analyze their characteristics, behaviors, and media habits.

• Stay up-to-date with digital technology developments and research products, services, and current strategies to identify new opportunities for MDLBEAST.
  
  
  Qualifications:
• Bachelor's degree in Business, Marketing, Digital Marketing, or similar field from a reputable institution.

• 2 years media-related/agency experience and media planning/buying; Search and display ads experience is a plus.

• Strong understanding of the strengths, weaknesses, and nuances of all digital media types (display, programmatic, video, social, and mobile).

• Have solid expertise in campaign metrics, channel analysis and reporting, including Google Analytics experience.

• Interest in the entertainment industry.

• Excellent Arabic and English written and verbal communication skills.

• Experience working in an Agile environment.