XP Marketing Lead

Riyadh, Saudi Arabia

XP Music Futures – a 3-day music conference in Riyadh – has an opportunity for a Marketing Lead to join the team. XP is a pillar of MDLBEAST – established to accelerate MENA's music industry. Day programming includes panel discussions, hands-on workshops and fireside chats with music industry pros. Nite programming is dedicated to brands that helped grow the regional music scene – with music, live performances, dance cyphers and immersive experiences. 

As part of the XP team you will lead on the delivery of the full XP marketing campaign, manage timelines and integrate with key stakeholders for an integrated campaign. You will work with a dynamic team and multiple partners to bring this campaign to life. Beyond campaign management, you will work closely with the XP & Creative team to effectively communicate the brand, annual event and initiatives.  

You will:


  • Work with Programming Head to delivery the full XP marketing campaign – including the annual event, smaller workshops, multitude of initiatives in the lead up to the event

  • Manage the master timelines for all marketing and communication for XP

  • Work with key stakeholders to deliver integrated campaigns across MDLBEAST

  • Support in marketing budget management 

  • Work closely with the Creative team on developing and delivering campaign

Brand Activations

  • Support in the development of brand activations efforts for XP Music Futures

  • Create innovative, targeted and creative executions to drive brand activation, awareness, connection and engagements

  • Create & lead brand activation strategy as part of bigger MDLBEAST strategy

  • Lead on briefing and managing work with agency partners  

Partner & Sponsor Marketing

  • Work with the Partnerships team in developing industry-relevant relationships with sponsors & partners

  • Support in integrating sponsors and partners into programming

  • Brief & co-manage relationship with agency partners 

Community Marketing

  • Lead all community marketing aspects as part of campaigns

  • Integrate community marketing efforts into overall campaign flow

  • Ideate, conceptualise and delivery community marketing projects

Media & Innovation

  • Support in the delivery of campaign creative to the media buying team and contribute to the strategy across traditional and innovative applications

  • Stay on top of global innovation trends in media & activation

  • Proactively ideate and propose innovative, and globally-relevant activations 

  • Measure & track and optimize all experience marketing budgeting

You are:

  • A marketing manager, with 7-10  years experience in event marketing, activation & brand management

  • Passionate about music & plugged into the region's creative community

  • Someone with a track record of innovative campaigns, ideas & media activations

  • Able to manage and lead multiple projects and initiatives simultaneously

  • Able to effectively communicate and present ideas – verbally & visually

  • Someone with a strong understanding of the cultural nuances in the region, underground culture and how they intersect

  • Proficient in English & Arabic

  • Diligent project manager & leader


  • XP Team (of which you will be a part of)

  • Wider MDLBEAST Marketing, Media, Content & Creative teams

  • Agencies:, marketing, design, social media & PR